Post by : Badri Ariffin

In line with the UAE's vision for growth, Abu Dhabi Entertainment Company, part of Mubadala Solutions+, has entered into a strategic partnership with 9Yards Communications, under NG9 Holding.

The agreement was formalized at the Make it in the Emirates 2026 event at the Mubadala pavilion, where Abdulla Eisa, Acting Head of Abu Dhabi Entertainment, and Hussam Almulhem represented their respective companies. Ali Alyafei and Alaa Al Ali witnessed the signing.

This partnership aims to develop comprehensive events, communication strategies, and activations throughout the UAE. The collaboration seeks to leverage the strengths of both firms to create end-to-end solutions for various national and business initiatives.

Abu Dhabi Entertainment will contribute its operational and service expertise, while 9Yards will bring its depth in strategic communications, creative content, and experiential marketing.

This collaboration backs the UAE's long-term economic objectives, enhancing the nation's status as a global hub for business, innovation, and investment, while promoting the knowledge economy and elevating the international profile of UAE initiatives.

In discussing the partnership, Ali Alyafei emphasized the initiative's potential to bolster projects vital to the UAE's economic growth. He noted that working alongside 9Yards Communications will facilitate impactful and expansive solutions for the innovation and business sectors.

Hussam Almulhem stated that this partnership aligns seamlessly with the UAE’s future economic vision, promising to create significant opportunities that foster national projects, stimulate industry growth, and enhance engagement in both regional and global markets.

Overall, this collaboration is set to unveil new prospects for innovation, synergy, and global expansion, reinforcing both companies' roles in cultivating the UAE’s economic evolution and the future landscape of events and strategic communications.

#Global News #Business News #Abu Dhabi News #Abu Dhabi