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Post by : Shakul
At the South Asia Travel and Tourism Exchange (SATTE) 2026 held in New Delhi, Thailand made a strategic push to attract Indian travelers by highlighting its wellness, cultural, and luxury tourism offerings. The Tourism Authority of Thailand (TAT) and key stakeholders presented the country’s rich cultural heritage, world-class wellness facilities, and premium travel experiences to strengthen tourism ties with India.
Thailand’s wellness tourism, including spa resorts, yoga retreats, and traditional healing therapies, was emphasized as a major attraction for health-conscious Indian travelers. The country’s cultural offerings, from ancient temples and festivals to culinary traditions, were also highlighted to provide an immersive experience for tourists seeking authentic cultural encounters.
Luxury tourism formed a key component of Thailand’s showcase, with resorts, high-end hotels, and exclusive tours designed to appeal to affluent travelers. The TAT delegation hosted business meetings with Indian travel agents and tour operators to promote Thailand’s tourism campaigns and new packages, including sustainable and eco-friendly travel initiatives.
Officials stressed Thailand’s commitment to sustainable tourism, ensuring eco-friendly accommodations, responsible wildlife tourism, and community-based cultural experiences. With these initiatives, Thailand aims to enhance long-term engagement with Indian travelers while boosting the country’s position as a world-class tourism destination.
TAT expects these efforts to increase Indian visitor numbers in 2026, leveraging India’s growing middle class and rising interest in wellness and luxury travel.
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