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Post by : Badri Ariffin
The Dubai Festivals and Retail Establishment, in partnership with Dubai Chambers, has introduced a new initiative named ‘Win Your Home in Dubai’. This gives shoppers a unique opportunity to win apartments simply by shopping at designated retail stores throughout the city.
Running from May 22 to August 30, 2026, the campaign aims to bolster the retail sector and position Dubai as a prime location for living and investment.
To enter the prize draws, eligible participants aged 18 and over must spend AED 500 at participating stores. Over 1,000 brands and more than 3,500 outlets will be involved in this exciting event.
The initiative will coincide with major shopping events, such as Eid Al Adha, the 3 Day Super Sale, and Dubai Summer Surprises, offering extra promotions while shoppers engage in the draws.
Binghatti Developers is contributing 12 residential units, including 11 studio apartments and a two-bedroom apartment to the campaign. Each week, one studio will be awarded, culminating in a grand prize of the two-bedroom apartment during the final week.
Shoppers can participate by following these steps:
Each additional AED 500 spent allows participants to gain extra entries, enhancing their winning possibilities. Previously submitted entries will remain active for future draws, including the final grand prize.
Officials indicated that this endeavor showcases robust collaboration between public and private sectors and is set to invigorate retail activity, elevate consumer confidence, and contribute to economic prosperity in Dubai.
Ahmed Al Khaja, CEO of DFRE, emphasized the initiative is in line with Dubai's vision to aid residents in their future endeavors while engaging with its vibrant retail scene.
Khalid AlJarwan, Executive Vice President at Dubai Chambers, remarked that the retail sector continues to be a vital component of Dubai's economy and its international allure.
Muhammad BinGhatti, Chairman of Binghatti Developers, stated that owning property in Dubai signifies long-lasting stability and prospects, allowing more individuals to integrate into the emirate's growth narrative.
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