Post by : Rameen Ariff

Thailand has temporarily eased its long-standing restriction on afternoon alcohol sales in an effort to draw more tourists during the peak holiday season. The decades-old ban, which had prohibited the sale of alcoholic drinks between 14:00 and 17:00, has been suspended for a six-month trial period as the government works to revive the country’s tourism-driven economy.

Under the new rule, liquor stores, restaurants and licensed establishments across Thailand can now sell beer, wine and spirits from 11:00 in the morning until midnight. Authorities say this 180-day relaxation will allow them to study the impact of extended sale hours on both tourism and public behaviour.

The ban was first introduced in 1972 to stop government employees from drinking during working hours. However, it has long been a source of frustration for international visitors who come to Thailand for its nightlife, beaches and world-famous party destinations. The change in policy comes just days before Christmas and New Year — two of the busiest travel periods for the country.

For years, violating the afternoon restriction could lead to a fine of up to 10,000 baht (£235; $313), a rule that both locals and tourists often found inconvenient. By lifting the ban, the government hopes to boost Thailand’s image as a tourist-friendly destination and support businesses recovering from years of political instability.

Prime Minister Anutin Charnvirakul, who took office in September, has made tourism revival one of his top priorities. Speaking to reporters earlier, Deputy Prime Minister Sophon Saram said the old concerns no longer hold weight in today’s environment. “In the past, there were concerns that government employees would sneak out to drink, but it’s a different time now,” he said, noting the government’s confidence in modern workplace discipline.

Thailand consistently ranks among the highest alcohol-consuming countries in Asia, according to the World Health Organisation. Popular Thai beer brands like Chang and Singha are widely enjoyed by locals and visitors alike.

Tourism remains the backbone of Thailand’s economy, and officials hope that easing alcohol rules will encourage longer stays and greater spending across hospitality, nightlife and entertainment venues. The government will review the results of this trial period before deciding whether to make the new alcohol sale hours permanent.

#Global News